Getting Salespeople to Price Better
Proven Strategies and Insights for Getting Your Sales Team to Produce Improved Pricing Outcomes
Chances are, your salespeople are what stands between your pricing strategies and the customers you've developed them for. And as a result, the ability to positively influence the sales team is a critical success factor for pricing improvement. In this on-demand training seminar, you will learn:
- How B2B pricing is unique as salespeople are involved and the positives and negatives associated with this dynamic.
- The motivations and mindsets of different salespeople---what makes them tick, their strengths, and their weaknesses.
- Ways to modify your own behaviors, actions, and understandings to be more effective in your interactions with sales.
- How to view and improve the underlying systems and processes that influence the actions of the entire sales force.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Getting Control of Discounting
In B2B, discounting tend to be the norm rather than the exception. How do we make sure the discounts are appropriate and warranted? And how do we do it without alienating the sales team?
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Methods of Measuring Value and Pricing Performance
Ever had a request for more resources or investment met with "what have you done for me lately?" In this Expert Interview, Erin Cihak and Peter Bloechle discuss multiple approaches for credibly demonstrating value and contribution.
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Golden Rules of B2B Pricing
B2B pricing has its own set of rules and governing principles...most of which you'll never find in a textbook. What are these "golden rules" and how you keep from breaking them?
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Marketing Pricing Initiatives for Success
Pricing initiatives often require buy-in from multiple departments just to get off the ground. In this on-demand training seminar, learn the essential marketing process for securing and maintaining internal buy-in and support for your pricing projects and initiatives.
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